Which term refers to long-term, qualitative statements about the condition an organization aims to achieve?

The term that refers to long-term, qualitative statements about the condition an organization aims to achieve is "Goals." Goals are broad, overarching targets that provide direction and purpose for an organization. Unlike objectives, which are often specific, measurable actions taken to achieve those goals, goals are more general and descriptive.

They serve to inspire employees and stakeholders about the organization's vision for the future and set the tone for the strategic planning process. By defining goals, an organization can establish a clear picture of its aspirations and what success looks like in a more abstract sense. This helps in aligning both short-term objectives and specific actions with the long-term vision.

This context also clarifies why the other terms do not fit as well. Initiatives generally refer to specific programs or projects designed to drive progress toward goals. Objectives are specific measures or steps that support the attainment of those goals, often with quantifiable outcomes. Strategies encompass the overall approach or plan for how to achieve the goals and objectives set by the organization.