Which of the following is NOT part of a market analysis?

Calculating internal costs is not part of a market analysis because market analysis focuses primarily on external factors influencing a business, such as market trends, competition, and consumer behavior. It examines how the market operates, including the dynamics between competitors, potential customers, and overall demand.

Market analysis involves assessing competition to identify strengths and weaknesses in the marketplace, identifying customer demographics to understand who the customers are, and understanding consumer behavior to predict how individuals make purchasing decisions. These elements are crucial for informed decision-making regarding market entry, product development, and strategic positioning. However, calculating internal costs pertains more to financial analysis and operational efficiency rather than an understanding of the market landscape itself. Therefore, this choice stands out as not fitting within the scope of a market analysis.