Which method comprises reviewing materials such as marketing studies and industry standards to gather research?

The method that involves reviewing materials such as marketing studies and industry standards is background research. This approach is essential for gathering foundational information relevant to a specific issue or area of interest. Background research focuses on collecting existing information that is readily available, which may include previous studies, reports, or best practices within an industry. By analyzing these materials, individuals or organizations can gain insights into context, trends, or standards that inform strategic decisions or further research.

While market research does also involve gathering information about a particular market, it typically emphasizes the collection of new data directly from the target audience, such as surveys or focus groups. Competitive analysis is more focused on assessing competitors’ strengths and weaknesses based on specific metrics, whereas business analysis encompasses a broader evaluation of business processes and needs. Therefore, background research is the most accurate descriptor of the act of gathering insights from existing materials and studies.