When assessing investments, which measure signals the profitability?

Study for the CBAP Strategy Analysis Test. Use flashcards and multiple choice questions, with each question offering hints and explanations. Prepare effectively for your exam!

Return on Investment (ROI) is a key financial metric used to evaluate the profitability of an investment relative to its cost. It provides a clear indication of how much profit is made for every dollar invested, thus allowing stakeholders to assess the efficiency of an investment in generating profits. By calculating ROI, organizations can compare the profitability of various investments, making it easier to make informed decisions about where to allocate resources.

For example, if an investment yields a high ROI, it suggests that the investment is generating significant returns compared to its costs. Conversely, a low or negative ROI might indicate that an investment is not performing well. This emphasis on profitability and efficiency in relation to investments highlights why ROI is often preferred as a measure for assessing investment performance.

While other metrics, such as Net Profit Margin and Operating Margin, do evaluate aspects of profitability, they do not directly relate profit to the total investment made. The Current Ratio, on the other hand, measures liquidity and does not indicate profitability at all. Thus, ROI stands out as the most relevant and comprehensive indicator for assessing the profitability of investments.

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