What term refers to the desired benefits a business aims to achieve?

The term that refers to the desired benefits a business aims to achieve is "business objectives." Business objectives are specific, measurable goals that an organization establishes to drive progress towards its mission and vision. They provide direction and benchmarks for evaluating the success of strategies implemented within the organization.

In the context of strategy analysis, business objectives articulate what the company intends to accomplish and serve as a guide for decision-making and performance measures. They focus on the tangible outcomes that contribute to the overall strategy and success of the business.

On the other hand, the other options represent different concepts. "Company goals" often overlap with business objectives but can be more general in nature, encompassing broader aspirations that might not be as narrowly defined or measurable. "Strategic outcomes" typically refer to the results of implementing business strategies, which may align with business objectives but are not synonymous. Lastly, "performance indicators" are metrics used to evaluate success against objectives rather than the objectives themselves.