What term describes an individual who promotes and facilitates change within an organization?

Study for the CBAP Strategy Analysis Test. Use flashcards and multiple choice questions, with each question offering hints and explanations. Prepare effectively for your exam!

The term that describes an individual who promotes and facilitates change within an organization is "Change agent." A change agent is specifically tasked with advocating for change and guiding others through the change process, helping to overcome resistance and ensuring that the transition is successful. This role often involves influencing and motivating individuals to embrace new processes, systems, or cultural shifts within the organization.

A change agent typically possesses strong interpersonal skills and a deep understanding of both the organization's goals and the change initiative itself. Their primary focus is on making change happen and sustaining it over time, which is crucial for achieving desired organizational outcomes.

The other terms, while related to change, do not fully encapsulate the role of an individual driving the change:

  • Change management refers to the broader process and practices involved in managing change within an organization, rather than the individual who facilitates it.

  • A change facilitator might imply a more passive role in the process, focusing on enabling the change that others are implementing rather than being the driving force behind it.

  • A change coordinator generally implies a role focused on organizing and overseeing change efforts, but it doesn't carry the proactive and influential connotations of a change agent.

Thus, "Change agent" is the most accurate term to describe someone who actively drives and advocates for

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