What phrase indicates the overall aim that a business intends to achieve in the future?

The term that best captures the overall aim that a business intends to achieve in the future is a "Vision statement." A vision statement articulates the long-term aspirations of an organization. It serves as an inspirational guide for the company and outlines what it aims to achieve in the future, giving direction to its strategic planning.

Now, while the phrase "Future state description" might seem relevant, it is typically used to describe a specific scenario or condition the business hopes to attain, rather than portraying the broad and lofty aspirations encapsulated in a vision statement. "Future objectives" and "Strategic goal" can also define aspirations, but they generally pertain to more specific targets and measurable outcomes the organization wants to achieve in the short to medium term.

In contrast, the vision statement reflects a high-level perspective, bridging present efforts with future ambitions, making it a fundamental element of strategic planning and motivation within the organization.