What is the term for external factors that an organization can exploit, such as new markets or technological advancements?

The term that refers to external factors an organization can exploit, such as new markets or technological advancements, is "Opportunities." In strategic analysis, opportunities represent favorable situations or trends that can provide an organization with potential benefits or advantages in its operations and growth. Identifying and leveraging these opportunities is crucial for an organization's strategic planning, as it enables the organization to innovate, expand, and enhance its competitive position.

Opportunities are often analyzed within the context of a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis, where organizations assess how they can capitalize on positive external factors to achieve their strategic goals. By understanding market trends, new technologies, and emerging customer needs, organizations can position themselves to take advantage of these opportunities effectively.