What involves primary research methods such as surveys and interviews to collect data?

Primary research involves the direct collection of data from original sources using methods such as surveys, interviews, and observations. This approach allows researchers and analysts to gather firsthand insights that are specific to the research question or project at hand. By using these methods, professionals can obtain qualitative and quantitative information directly from participants, leading to findings that are tailored to the specific needs of the analysis.

This method contrasts with secondary research, where existing data is utilized, thus demonstrating the unique value of primary research in gathering new, relevant data. The focus on eliciting direct feedback from targeted groups helps in obtaining rich, contextual insights that enhance the understanding of issues, goals, or trends being analyzed.