What does a business model canvas consist of?

Study for the CBAP Strategy Analysis Test. Use flashcards and multiple choice questions, with each question offering hints and explanations. Prepare effectively for your exam!

The business model canvas is a strategic management tool that visually outlines the various elements essential for a business to create, deliver, and capture value. It comprises nine building blocks that represent different aspects of a business model. These blocks include:

  1. Customer Segments - Defines the different groups of people or organizations a business aims to reach and serve.
  1. Value Propositions - Describes the products and services that create value for the customer segment, explaining how they solve problems or meet needs.

  2. Channels - Outlines how a company communicates with and reaches its customer segments to deliver its value proposition.

  3. Customer Relationships - Describes the types of relationships a company establishes with specific customer segments.

  4. Revenue Streams - Represents the cash a company generates from each customer segment.

  5. Key Resources - Lists the most important assets required to make a business model work.

  6. Key Activities - Describes the critical actions a company must take to operate successfully.

  7. Key Partnerships - Outlines the network of suppliers and partners that help the business model work.

  8. Cost Structure - Details all costs incurred to operate the business model.

Each of these building blocks provides a

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