What defines the ideal state a company aims to reach, including the expected value?

The future state description specifically defines the ideal state that a company aims to achieve, along with the expected value. It articulates a clear picture of where the organization wants to be in the future, emphasizing the aspirations and strategic objectives that guide decision-making and planning. This description provides stakeholders with a roadmap for growth and transformation, outlining anticipated improvements and benefits that the future state should deliver.

In contrast, a current state description reflects the organization's present situation and its existing capabilities, while a vision statement encapsulates the broader purpose and direction of the organization rather than the specific goals to attain the ideal future state. Goal alignment focuses on ensuring that all objectives and actions are in sync with the company’s vision and strategic direction, but it does not define what the ideal state itself looks like. Thus, the future state description is critical for deriving a targeted strategy and fostering alignment across the organization toward shared goals.