What aspect does a SWOT analysis focus on?

A SWOT analysis is a strategic planning tool that assesses an organization's internal strengths and weaknesses, as well as external opportunities and threats. By focusing on internal capabilities and external opportunities, a SWOT analysis helps identify how an organization can leverage its strengths to take advantage of opportunities in the market, while also being aware of weaknesses that could hinder progress and threats that may pose challenges.

This comprehensive approach allows businesses to develop strategies that maximize their potential and mitigate risks, fostering informed decision-making and strategic alignment with organizational goals. The emphasis on both internal and external factors is what distinguishes SWOT analysis from other analytical tools that might focus solely on market trends or financial metrics.