What are internal factors that contribute to an organization's success called?

Internal factors that contribute to an organization’s success are typically referred to as strengths. These strengths are the unique resources, capabilities, and advantages that an organization possesses and leverages to achieve its goals and gain a competitive edge in the marketplace. They may include skilled personnel, strong brand reputation, efficient processes, proprietary technology, and financial stability. Recognizing and leveraging these internal strengths is crucial for strategic planning, as it allows an organization to capitalize on its capabilities while pursuing opportunities for growth and improvement.

In the context of strategic analysis, understanding strengths also helps organizations focus on areas where they can improve or enhance their performance. This self-awareness is essential for formulating strategies that maximize their positive attributes and contribute to overall success.