In business analysis, what does ROI stand for?

Study for the CBAP Strategy Analysis Test. Use flashcards and multiple choice questions, with each question offering hints and explanations. Prepare effectively for your exam!

In business analysis, ROI stands for Return on Investment. This term is widely used to measure the efficiency or profitability of an investment relative to its cost. It provides valuable insight into how much return an organization earns for each dollar invested, which in turn assists in decision-making and resource allocation. By calculating ROI, businesses can assess the effectiveness of investments in projects, initiatives, or assets, and prioritize future expenditures based on expected financial returns.

Understanding ROI is crucial for stakeholders as it helps them evaluate the financial implications of various strategies, ensuring alignment with organizational goals and facilitating a focused approach towards achieving maximum returns from investments.

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